Different From the Rest

Things are beginning to pick up a bit more this week, which is always a good thing in my book. Some deals are being worked out at the moment that will benefit C2C's clients - and usually when the folks we work with benefit from something, we do too. And believe me, I don't mind being busy, and neither does the design team. We love what we do.

I do a lot of my thinking right before I go to sleep, and for some reason I always have a lot I want to talk about. The one thing that sticks out in my mind the most is that some people may think I'm "unprofessional" by keeping a public blog where I share my personal thoughts on everything. I think that's a good trait, though. There are trends in the world of NASCAR that entail everything to be vanilla and unoriginal. I personally don't like that. The "cut-from-the-same-cloth" mentality that's out there isn't the best mentality to have when it comes to designing cars.

My agenda is to bring something new and exciting to the world of motorsports. It starts with the company itself - Coast 2 Coast Racing Designs is not your typical design company, nor your typical business. They say that adversity is the mother of all innovation - that's what we're all about. Ever since the economy slipped into a recession, people have been trying to do more with less, and that has never been more prevalent than in the world of NASCAR, a sport that thrives just as much on corporate dollars as it does on the loyalty of the fans. C2C was born in a recession and, being an acute observer of politics and national events, I saw what many corporations were doing wrong that were getting them into trouble.

It seems to me that, as time goes on, things become overcomplicated and blown out of proportion. I've always believed that the best rule of thumb to apply to running a business is, if there are a lot of gaps and holes in an idea, it's better to rethink it than try to fix the issues. Simple is always better - issues are easily remedied and procedures are easily understood. The less hoops you have to jump through, the more efficient your company becomes.

Based on that knowledge, I had a "survive and thrive" kind of mindset - make the most of what you have and use it until you have to expand, but not so much so that things become burdenous and complicated. Again, a simple approach to what could be considered a complicated business. Our website is a great example. Right now we're working with a "free" package, but should we begin to profit from our work, I intend on upgrading not just the site, but our modeling and design capabilities as well. "Surviving and thriving" is making the most of what you have and not overdoing it while also seeking the means and the opportunities to rise higher.

The design team is another unique aspect of C2C Racing Designs. All of the designers were hand-picked by me because I saw not just the talent they possess, but that their designs had "identities." You'll see what I mean when I begin posting sample work in each designer's profile. But that's not just the only thing that makes us different - all of us are under the age of 25. Andrew is the oldest at 23, and Manuel is the youngest at 18. Furthermore, we come from all walks of life - Jake is a dirt Modified driver, Andrew is a college graduate with a degree in Atmospheric Sciences and Meteorology, Matt is a college student going for a degree in graphic design, and Manuel is an aspiring politician. We pride ourselves in being different from the rest.

As for me, well, I think that's a story for another day. I'll take the time to really give a good background on myself sometime later - it's a bit awkward talking about myself. But I will say that I was born with a knack for writing, thus why I enjoy keeping this blog and sharing my thoughts. But that's enough for now.

Until tomorrow,

Guy Driggers